PRODUCT LINE & LOGO
LOGO :
This is “Duct mill” logo. There are blue and white colors that represent fresh of product. The wind is the logo Identifies the land to the origin of the product is yogurt, its origins more than 100 years and is still popular with the Dutch.
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Product Lines:
Dutch mill Brand is a successful business in beverage (Yoghurt milk). There are lots of products in this brand such as Drinking Yoghurt, Cup Yoghurt, Fresh Milk, Delight / Casei, Drinking Yoghurt UHT, DNA Soymilk, Valencia. Now, I will focus on Drinking Yoghurt and Cup Yoghurt.
Drinking Yoghurt is one of product is famous of Dutch mill Group.
The origin of the Dutch mill product is yogurt cup.
Fresh Milk :)
Dutch Mill Group the Thailand’s largest manufacturer and distributor of high quality milk and yoghurt products has developed and launched Duchies Bio Yoghurt Multi Care Series which are beneficial for health not only excretion but also all health.
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PRODUCT POSITIONING (Unique selling point)
Dutch Mill Group is the number one manufacturer and distributor of milk product. Dutch mill group there are a lot of competitor such as Foremost, Meji and so on. However, Dutch mill group also apply and find RD to do different product. The product has been researched and developed with high technology for high and internationalized quality yoghurt. The Product Positioning of Dutch mill Brand is Quality, Fun, Fresh, and healthy.
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Target group ..
Dutch Mill Group is the leading in manufacturing of milk and yoghurt products under the slogan "Delicious and a lot of benefits". There are a lot of target group of Dutch mill Group. All of people of Dutch mill group such as Kids, Women, and Men and so on.
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The Successful FACTORS of Dutch Mill Brand
The Company of Dutch Mill Group is the number one manufacturer and distributor of milk product. Being a good business is quite difficult. A lot of manager must choose the best of products to the customers as this brand; DUTCH MILL. Before these brands will success, they need to advance many products. Moreover, there are famous products of milk that everyone knew. When you drink all of product, you feel good taste, good health for your body and fresh. So it make this brand is successful.
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Dear Dutch mill’s brand manager,
ตอบลบAs we are partner of business, I would like to thankful for your comment before. For yours brand, I think, Dutch Mill is the number one manufacturer and distributor of milk product in Thailand.
According to your blog, I like your picture on the top and especially, your blog color. It blends with your blog between two different colors. However, I would like to suggest you to improve the background in your blog and make it more interesting by Picture or VDO. The head line is must be interesting. I think it will be more interesting if you change that I suggested you.
Finally, I’m waiting to see a special blog from you.
Sincerely yours
Charukit Choktaweetarakul
Yves Saint Laurent’s brand manager